Health Canada Packaging and Advertising Review

Review of cosmetic advertising and claims - Canadian regulatory standards.

Marketing a cosmetic product in Canada goes beyond creative messaging, it requires full compliance with Health Canada’s regulations on packaging, advertising, and claims. Even non-therapeutic claims must be accurate, evidence-based, and appropriate for cosmetics under Canadian law.

Our advertising and claim substantiation review service is designed to help you promote your products confidently and legally.

We review your packaging, digital ads, brochures, and other materials to ensure they meet Health Canada’s expectations — so you can market effectively without risking enforcement action.

How we support your Advertising & Claims Review in Canada

Marketing cosmetic products in Canada involves more than choosing words — it means choosing words that pass regulatory scrutiny. Our service includes:

Advertising material review: All marketing content, including print, digital, packaging, and social media, is analyzed for compliance with Health Canada guidelines;
Non-therapeutic claim verification: We assess whether claims fall within the acceptable scope for cosmetics and are appropriate for Canadian consumers;
Evidence requirements: Guidance is provided on what kind of substantiation is needed to support each claim;
Label and packaging analysis: Claims, wording, and presentation on packaging are checked against cosmetic advertising compliance rules in Canada;
Recommendations for adjustments: Where needed, we suggest rewording or evidence improvements to bring content into compliance.

This review ensures your brand messaging remains persuasive, without crossing regulatory lines.

Why do you need this service?

Health Canada actively monitors advertising, and problematic claims can lead to product holds or warning letters.

Cosmetic claims must avoid therapeutic language. Terms like “treat” or “heal” may reclassify your product as a drug.

Proper evidence isn’t just a regulatory requirement — it’s a competitive advantage, as substantiated claims build consumer trust.

Canadian cosmetic regulations are especially strict when it comes to advertising and product claims — even if they’re non-therapeutic.

With the right guidance, your marketing content becomes a strategic asset, compliant with Health Canada and strong enough to elevate your brand.

Need a Health Canada Advertising and Packaging Review?

We review your cosmetic advertising and labeling materials to ensure full compliance with Canadian standards — from non-therapeutic claims to proper wording and layout.

Let Sobel help you substantiate your claims, avoid compliance risks, and protect your brand in the Canadian marketplace.