MORE THAN COMPLIANCE

Regulatory strategy for​ medical devices cosmetics in vitro diagnostics

Decisions that strengthen your product and open markets in Brazil, the US, Europe, the UK and Canada.

ISO 9001 certified in BrazilTop Medical Device Consultant · LatAm 2025Service in PT · EN · DE

Trusted by manufacturers in Brazil and abroad

Find your regulatory path

Start with your product. We’ll help define the right market and regulatory pathway.

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Medical Devices

Regulatory strategy for medical devices, implants and software, from development to global market access.

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Cosmetics

Safety assessment, labeling review and market compliance for cosmetic products in Brazil, the EU and the US.

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In Vitro Diagnostics

Classification, performance evaluation, registration and post-market for reagents, analyzers and tests.

WORKING WITH SOBEL

Where is your product today?

Every client arrives at a different moment. We shape the work around yours, in every market you sell: ANVISA, FDA, EU MDR/IVDR, UK MHRA and Health Canada.

Pulse oximeter prototype placed on its open technical drawing

01 · Project

Launching or entering a new market

A new product or a new country. You need the right route defined early and a team that takes it all the way to approval. How we work: Regulatory Projects, with fixed scope, price and timeline.

What we do

  • Regulatory strategy and classification
  • Gap analysis and technical file
  • Submission: CE, FDA, ANVISA or Health Canada
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02 · Partnership

Already on the market

Your registrations need care in every market you sell. You need a team that already knows your products. How we work: Ongoing Support, monthly, with regulatory and scientific lines and one contact.

What we do

  • Renewals and changes
  • Local representation and vigilance
  • QMS upkeep and regulatory monitoring
Gloved hand placing a pulse oximeter on a patient finger

03 · Priority

Facing a deadline

An authority or an auditor is waiting for your answer. You need a clear response strategy, now. How we work: Priority Project, from response strategy to technical answer.

What we do

  • ANVISA requirements
  • FDA additional information requests
  • Notified Body and audit findings, CAPA
Specialists reviewing a technical document next to a medical device

04 · On demand

Regulatory team or consultancy

Your team needs extra regulatory capacity, a market it does not cover yet, or specialist evidence. How we work: On-demand Support, regulatory and scientific capacity when you need it.

What we do

  • Dossier review and regulatory capacity
  • Submissions and representation in new markets
  • Biological and clinical evaluation

WHY SOBEL

Regulation as a business decision, not a checklist.

Classification decides cost and timeline. The right class from day one avoids rework.

Market sequence decides cash flow. Which country comes first changes how fast revenue starts.

One strategy, many markets. Evidence built once, reused across regulators.

“We know how regulators think, because we’ve been one of them.”
Maik Endler, Founder and CEO of SobelMaik EndlerFounder & CEO
Former BSI auditor (Notified Body)

One multidisciplinary team. Regulatory affairs, biological and clinical safety, toxicology and quality specialists working together on your project.

Meet the team →
15+years of international regulatory experience
200+projects delivered worldwide
5 marketsBrazil, EU, UK, USA and Canada, coordinated together
1 contactfrom planning to post-market, no hand-offs

CLIENT VOICES

Trusted for decisions that move products forward.

“

Fast solutions, focused on your goals

“Sobel provided a friendly, goal-oriented service with fast solutions. We look forward to working together on future projects.”

Andreas Kohl, CEO of Andratec

Andreas Kohl

CEO · Andratec

“

Broad expertise, real collaboration

“I experienced always supportive, pro-active collaboration from Sobel Consult with high degree of competency in broad regulatory range.”

Mandy Blocher, Aesculap AG (B. Braun)

Mandy Blocher

Expert Regulatory Framework & Digital Transformation · Aesculap AG (B. Braun)

Clear regulatory direction icon

Clear regulatory direction

The right pathway and priorities for your product.

Fast and responsive support icon

Fast and responsive support

We act quickly to keep projects moving.

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Practical guidance

Actionable advice for your next step.

Latest insights

Insights and updates to help you navigate compliance with confidence.

FAQ

Questions we hear before every first call

Clear answers to what manufacturers ask us most, across Brazil, the US, Europe and Canada.

Ask your question →
Do we need a local representative in each market?

In Brazil, the US, the EU and the UK, yes: foreign manufacturers need a local representative, such as a Brazilian Registration Holder for ANVISA, a US Agent for the FDA or an EU Authorized Representative. We act as, or coordinate, your representation, so you can sell without opening a company in each country.

Should our distributor hold our registration?

You can, but the registration then depends on that partner. With an independent representative, the registration follows your strategy, so you can change or add distributors without starting over.

Can we reuse our CE marking or FDA clearance in other markets?

Often, yes. Many regulators follow IMDRF principles and accept MDSAP audit reports, so evidence built for one market can support the next. We map what transfers, what is missing and which market should come first.

We are a Brazilian manufacturer. Can you take our product to Europe or the US?

Yes. We support Brazilian manufacturers entering the EU, the UK, the US and Canada, from regulatory strategy and technical documentation to representation, with experience gained inside a European Notified Body.

How long does it take, and what does it cost?

It depends on the product class, the market, the route and the evidence you already have. Authority fees also vary by market and company size. After a short assessment, you receive a scope with a fixed price and timeline.

We received an ANVISA requirement, an FDA request or an audit finding. Can you help?

Yes. Send us the document and its deadline. We review it, define the response strategy and prepare the technical answer with your team.

Do we need a long-term contract?

No. Many clients start with a single project and move to monthly ongoing support once their product is on the market.

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