Advertising & Claim Substantiation Review

In Canada, even a single non-compliant word on your packaging or campaigns can lead to setbacks or block your market entry. That’s why companies trust Sobel to combine marketing insight with regulatory accuracy. We make sure your message reaches consumers safely and effectively.

For who?

With Sobel, you can align strong brand messaging with regulatory compliance — protecting your company while engaging your audience.

Why do you need this service?

Canadian cosmetic advertising rules are strict, and even non-therapeutic claims must comply with Health Canada’s standards.

Non-compliant wording can lead to product holds, warning letters, or blocked market entry.

By reviewing and validating your claims in advance, Sobel helps you avoid risks, protect your reputation, and build consumer trust.

Steps to achieve compliant cosmetic claims in Canada

From the moment you share your materials, Sobel takes over the compliance check. Each element is reviewed against Health Canada’s standards, giving you a clear path to approval.

Sobel helps you avoid risks by reviewing and adjusting your materials with regulatory expertise.

Submit your materials

Share your packaging, brochures, and other marketing materials with our team.

Advertising & packaging check

We analyse wording, design, and presentation for compliance with Health Canada.

Non-therapeutic claim validation

We confirm whether claims fall within acceptable cosmetic scope.

Evidence guidance

Where needed, we indicate the type of substantiation required to support your claims.

Compliance report

You receive clear recommendations on adjustments to strengthen compliance and credibility.

Related
Services

Our experts make the review of cosmetic advertising straightforward, helping you market effectively without crossing regulatory lines.

Alongside advertising and claim substantiation review, you can count on us to:

Post-Market Surveillance Support

Support in handling adverse reactions and Health Canada compliance issues.

Label Compliance Review

Ensure bilingual labeling compliance (EN/FR) and INCI ingredient listing requirements.

Cosmetic Notification Package

Regulatory consulting for cosmetic notification and compliance to Health Canada.

Make your cosmetic claims compliant and credible

Our team reviews your packaging and promotional content with precision, helping to make your claims accurate, compliant, and credible. That way, your products reach Canadian consumers with confidence and security.

Talk to our experts today and keep your marketing both creative and compliant.

Still have questions? Checkout our FAQ

1. What is advertising & claim substantiation review and why is it important?

Advertising and claim substantiation review is the process of verifying that your cosmetic claims are accurate, evidence-based, and acceptable under Canadian law. It helps you market your product confidently and avoid enforcement risks.

2. Does Sobel create the scientific studies to substantiate my claims?

No. Scientific testing is outside the scope of this service. We review your claims and guide you on the type of evidence required, so your internal team can provide the proper substantiation.

3. What types of materials can be reviewed?

We review packaging, labels, digital ads, social media campaigns, brochures, and any other cosmetic promotional content intended for Canadian consumers.

4. What information do I need to provide?

You’ll need to submit your full advertising and packaging materials, along with the intended claims. Our team then evaluates compliance and provides recommendations for adjustments if needed.

5. Can I use the same advertising materials I use in other countries for Canada?

Not always. A claim that is acceptable in one market may not be compliant in Canada. Sobel reviews your content specifically against Health Canada’s cosmetic advertising rules to avoid problems.