Brazilian Representative for Cosmetics in Brazil
Foreign cosmetic manufacturers entering the Brazilian market must appoint a Brazilian representative for cosmetics to comply with Anvisa’s requirements. Sobel connects your company with trusted local partners who act as your official representative, ensuring submissions are carried out smoothly and in full compliance.
- International cosmetic brands that want to commercialize products in Brazil.
- Companies without a legal entity in Brazil that need local regulatory representation.
- Regulatory and compliance teams seeking reliable partners to manage Anvisa interactions.
Whether you are preparing your first cosmetic launch in Brazil or expanding your product line, this service provides the legal foundation required for regulatory approval.
Why do you need this service?
A Brazilian representative is mandatory for cosmetic product notification or registration if your company has no local presence.
A trusted representative enables your brand to enter the Brazilian market without establishing a legal entity.
Centralizes communication with Anvisa, documentation management, and compliance responsibilities through a trusted partner.
Your pathway to market entry in Brazil
Count on Sobel to connect your company with trusted local partners who act as your official Brazilian representative for cosmetics.
We guide you step by step so your products can reach the Brazilian market with confidence and compliance.
Which representation applies to your cosmetic?
Anvisa requires foreign cosmetic companies without a legal entity in Brazil to appoint a local representative for regulatory purposes – a Notification or a Registration Host.
Notification Host (Grade I)
Simplified submissions for lower-risk cosmetics, such as shampoos, soaps, body lotions, or conditioners.
Registration Host (Grade II)
Full regulatory responsibility for higher-risk cosmetics, such as sunscreens, children’s cosmetics, or products with specific claims.
No matter the pathway, Sobel provides the local expertise and trusted partners your company needs to operate confidently in Brazil.
Related
Services
Our team supports you with cosmetic classification, dossier preparation, and compliance gap analysis, ensuring your submissions meet Anvisa’s standards.
Safety Data Sheet Consulting
We create compliant Safety Data Sheets for cosmetics following Brazil’s NBR 14725:2023 and ANVISA requirements.
Cosmetic Registration and Notification Updates
Keep your cosmetics compliant in Brazil. We handle Anvisa updates for you.
Registration and Notification
We support Anvisa registration and notification processes for manufacturers and importers.
Expand your cosmetics into Brazil with confidence
Sobel connects international brands with trusted local partners who serve as your official Brazilian representative for cosmetics.
Let’s make your entry into Brazil smooth, compliant, and effective.
1. Why is appointing a Brazilian representative mandatory?
Brazilian law, enforced by Anvisa, requires foreign cosmetic companies without a legal presence in Brazil to appoint a local representative. This entity serves as the legal holder of the product notification or registration and manages all regulatory interactions.
2. What is the difference between a Notification Host and a Registration Host?
Notification Host (Grade I products): Manages simplified submissions (notifications) for low-risk cosmetics such as shampoos and soaps.
Registration Host (Grade II products): Holds the full regulatory responsibility for higher-risk cosmetics — like sunscreens or children’s products — requiring formal registration.
3. Can a foreign company register products with Anvisa directly?
No. Anvisa does not accept registrations directly from foreign entities. You must appoint a legally constituted Brazilian company to act as the regulatory representative.
4. What are the additional requirements beyond appointing a representative?
Additional requirements include having an Operating License (AFE) and, depending on product risk, compliance with labeling, documentation, and safety standards. These are managed through the representative.
